LONDON, United Kingdom -- “I’ve got one word for you today: buffering,” says Lorraine Candy, editor-in-chief of Elle (UK), to her staff at their Monday morning news conference, as she reminds them to keep lining up content for the magazine’s multi-platform presence. The meeting — which kicks off with digital director Phebe Hunnicutt, formerly managing editor of AOL Women’s Group, giving a run-down of stats from the previous week, highlighting which “packages” Elle “users” were picking up on — felt like it was taking place at a tech start-up rather than a pillar-of-the-establishment monthly style publication.
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