Authored by Judith Smith Sullivan and can also be found here: http://is.gd/fp4BKP
Choosing the best two-tone pendants depends on whether you are purchasing the pendant for yourself or for resale and on your aesthetic preferences. Individuals who run jewelry businesses also must consider what their customer base will purchase and whether buying the piece will be profitable. The quality of the piece is always a consideration, but before you begin shopping, you need to determine what you want.
Two-tone jewelry can be metallic or colored. A variety of materials are used to make pendant jewelry ranging from classic gold and silver to enamel, glass, and gemstones. The size of two-tone pendants also varies from tiny charms to pendants 8 to 10 inches (20 to 24 cm) in length. The pendant may also be threaded on a chain, piece of leather, fabric strap, or metal slide necklace.
The quality of the piece should guide your purchase. Unless you're buying jewelry for one time use only or you simply want a cheap version of the latest trend, inspect each piece carefully before buying. Make sure that all bezels and settings are firm and secure and that there are no scratches or dents in the pieces itself. The chain should also be well made and free from damage. Be sure to look at the back of the pendant as this is where shoddy work is most visible.
It is easiest to inspect a piece of jewelry in person. Although Internet websites often supply a number of photos, remember that these photos show the piece in the best manner possible. If you must purchase online, make sure that the website offers a generous return policy, a guarantee of quality, and free shipping both ways.
An very large amount of jewelry is available from both online and brick-and-mortar retailers. If you're buying for yourself, decide what purpose you want the pendant to serve. Often, individuals will purchase jewelry to coordinate with an outfit. If this is the case, look at your clothing carefully and decide what colors and style will best complement your ensemble.
If you're purchasing as a gift, it's important to take the other person's style into consideration. Well-intentioned buyers often purchase something that they like, forgetting that the recipient may not share their taste or preferences. Be sure to keep the receipt because it is better for the recipient to return your present and get something they like than for your gift to remain unworn and unused.
Shop owners and buyers have a different set of criteria when purchasing two-tone pendants. It is important to choose high quality pieces because customers will come to you, not the manufacturer, if they have a problem. Make sure that your supplier has a guarantee in place in case some pieces turn out to be defective.
When choosing for a customer base, purchase two-tone pendants that are pleasing to the eye, but learn to expand your preferences to include what others find attractive. Jewelry shop owners often find that it helps to settle into a niche. This could mean selling jewelry made from a particular material, like copper or sterling silver, or of a certain type, such as handmade pieces from local artisans. Not only will this attract repeat customers who like the style, it will make it easier for you to shop for pieces.
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