Craig Green, London-born designer and graduate of the illustrious Central Saint Martins fashion program, designs menswear with an evolving, ethereal, and emotive vision that has established him as one of the UK’s most innovative menswear designers. Challenging the status quo with gender-negating statements, Green’s ready-to-wear investigates concepts of uniform, utility and showmanship, offering textural and minimal iterations of structured jackets, diaphanous tunics, and trousers tailored with the fluidity of flowing drapery.
This year, Green debuted the first flourishes of a collaborative relationship with adidas, his largest market incursion to date. The initial styles, Green’s Kontuur I and Kontuur II, take familiar adidas silhouettes and further evolve them, as though pushing the shoe’s photonegative through the visual plane. The successive set, called the Polta Akh II, expands on this dimensional-breaching quality, splicing adidas’ classic shapes into vaporous overlays that conjure a more romantic ideal than is typically found in sneakers, what Green describes as communing with “these ghosts of the past.”
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